10 Jan The top 5 reasons for not producing content when you know you should be
You business has social media profiles in all the right places – Facebook, Instagram, Twitter, etc – and they all look great. Your beautifully crafted logo looks fabulous on all of the profiles and your team are in a larger background picture having a few drinks in the sun at last year’s Christmas party… but apart from this, it’s eerily quiet on those pages – because there’s nothing else there!
You’re not producing content and you know you should be. Your biggest competitor has just run a campaign on Facebook that has even had your staff taking notice and they seem to be flying with every other post talking about new business coming in from all angles. They’re taking business that you know you should be getting and this is getting you and your senior team very, very frustrated.
So why aren’t you getting these profiles moving, filling them with things that your customers and clients would be interested in? Maybe one or two (or all) of these excuses might sound familiar:
1 – I don’t know where to start – the beginning is the right place and you’re beyond this as you have the profiles set up. You need to think about what your objectives are from using these tools and then construct a plan that will get you there as quickly as possible.
2 – I haven’t got time – It takes time to create content but this is time well spent. You can also get your team to help out and have some fun in the process. Once you know what you’re doing and get on with it, the process speeds up significantly
3 – I don’t know how – There are mountains of blog posts out there that will help you to learn about this subject, plus a wide away of people who can do everything from hold your hand through the first baby steps, right through to writing content for you. Dedicate a bit of time to learning and you will be up to speed in no time.
4 – I don’t know what to say – Finding your voice and developing a style will take some time but there is a huge amount out there already to give you ideas, inspiration and topics to work on. I find it easiest to write/comment about things I know and my own experiences. The words tend to flow much more easily this way.
5 – I can do it later – Of course you can! It’ll go on the to-do list along with everything else you know you should be doing. Take the bull by the horns on this one and get started today with a couple of tweets and sharing of someone else’s content that you’ve enjoyed and would be useful for your followers, such as this post🙂
Take the plunge and get started and the results will come in time. You’ll also need some help to get your strategy aligned to your business objectives – this is where I come in so give me a shout when you have seen enough business disappearing in front of your eyes and we can get to work.