A Worrying Shift in LinkedIn Usage


A Worrying Shift in LinkedIn Usage

Very interesting to see that people on LinkedIn are now reaching out to random new connections in order to grow a ‘following’. No thought to actually engage, just a desire to create a big following.

One of these examples was the account of the CEO of a large law firm. I would also envisage the person managing this profile is unlikely to be the owner of it, but I can’t confirm this.

Two such requests to connect came in last week. I replied with a message asking if I could help them in any way and both got no response, not even a simple but polite ‘no, thank you’.

Please don’t fall in love with the numbers. This game is all about engagement with real people and the aim is to build trust online and develop these relationships into real, offline ones wherever possible.

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