17 May How Do You Solve Your Customers’ Problems?
If you don't tell your potential customers how you can help them and solve their problems, you'll find that they'll choose companies who do before they choose to work with you.
Simon Sinek is really well known for the message that he puts out there which is: it's not what you do, it's important, it's why you do it. I think that translates really well when it comes to social media and marketing messages across the board for businesses.
If you spend all your time telling people how fantastic your products and services are, but you don't explain to people how you solve their problems, it's very hard for them to know whether you're the right company to work with or not.
So, If you explain to people how you solve their problems first, the chances of them actually understanding what you do and deciding whether you're right for them is really really significantly increased.
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Ian Mountford // Fit For Social //
Experts in social media marketing – content production, strategy development, training and coaching
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