23 May Likes And Followers Don’t Pay The Bills
Conversion matters. The time we spend online can become destructive very quickly if we don't see a return in terms of new leads or new business. When was the last time you took a look at how long you spend online and how much value you get from it in terms of revenue?
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I was talking to one of my clients yesterday, and we were having quite an interesting conversation about attention fan, they felt that their content was getting a lot of likes, and they're getting new followers. And this was getting them all excited. And I was like, yeah, that's fine that that makes a lot of sense.
But realistically, likes and followers sadly, don't pay the bills and what really matters today, when you're putting content out online, and you're doing it at scale, you take a little time to do it, which is a really important thing that people tend to sort of miss out on the amount of time that it takes to get this stuff done.
Realistically, you've got to start to understand that if you're not converting, you're just wasting time, you're going to find a way to actually make the conversion work. So you got to make more offers to people, you've got to start providing value for people, you've got to be helpful. You've got to deliver advice and scale.
And you've got to do this as often as you can, if you start to do this, what happens is that a level of trust develops in you and what you're saying. And the person that's understanding what you're saying, why you're saying it, because they did find it helpful. And then the trust as the trust builds, what happens is that eventually that turns into sales, because you consistently keep showing up and telling them exactly what they need to know from you. You answer all their questions, and you tell them how you can solve their problems.
You know, I used to put out a lot of content, it was just powerful, no real offers nothing attached to it. And yeah, lots of people would get in, get lots of attention, people would find that it was really, really helpful.
I've now started making a lot more offers. And I'm now finding that lots of people are asking biting on those offers, because it makes sense because they've seen what I've said it's been helpful for them. And now that trust is lead to sales.
So in the spirit of that, if you want to learn how this stuff gets done, and the best way to make it happen quickly for you and your business, you need to get in touch with me and do one of my social media master plan sessions. That's a real game changer for you, for your small business and you're looking to actually use online tools to make money, and to grow revenue, and to grow your business.
So if you're interested in this, please contact me. Send me a message, send this to anybody that you know that consistently moans about using social media or doesn't feel happy with the results they're getting.
And I'll do what I can to help them. The opportunity is there for all of us right now to use these tools for for greater value, so take that step and get on with it as quickly as you can and you'll start seeing this stuff is actually excellent to converting and getting results.
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Ian Mountford // Fit For Social //
Experts in social media marketing – content production, strategy development, training and coaching
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