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I posted two stories on Facebook yesterday about how Coca Cola is changing the way it markets to consumers by shifting the bulk of its humungous budgets to digital ads rather than TV, billboard, etc. This is massive for my industry and there have been managerial...

If I was new to social media and looking to build my brand online as a photographer, these are the steps that I would take to get the kind of attention I would need to develop an audience and showcase my skills in order to...

I'm delivering a free webinar to introduce Facebook Business Pages and explain why the opportunity here is so huge for businesses in Australia. It takes place on Wednesday May 10th at 12pm AEST and you can sign up via this link: http://bit.ly/2olnPWo. It's not to be...

Bad practice goes on in every industry but the social media marketing world, especially in Australia as it is still in it’s infancy in many ways, is open to more than others. I had an experience that left a very bad taste in my mouth when...

I had the pleasure of working with Lynne and Louise today and we got really deep into the weeds of how to create social media strategies that will be successful for them both. We discussed the challenges they will face as they develop their plans...