19 Apr The Shift Is Happening From The Top Down
I posted two stories on Facebook yesterday about how Coca Cola is changing the way it markets to consumers by shifting the bulk of its humungous budgets to digital ads rather than TV, billboard, etc.
This is massive for my industry and there have been managerial casualties with the old school being replaced with the new because the old ways are not delivering growth.
If the biggest players in the world of marketing are making this shift, it means the price of attention on your favourite social media platform is going to increase as it gets harder and harder to compete for that attention.
Listen in for what this means for you and why you need to be getting started as soon as you can while the cost of the attention is a much more realistic price.