How To Make Sure Your Content Gets Noticed

How To Make Sure Your Content Gets Noticed

In this video, Ian gives us his MIDI content production formula that you can use when creating content for your business to ensure it gets better results. To sign up for our Social Media Masterplan sessions, you can send an email to with ‘Masterplan' in the title field and we will reply with the details you need.


Good morning, this is Ian Mountford.

I am an expert in social media for small businesses. And I get a lot of people come to me all of the time saying; “Oh, I've done this and it's not working, I've written this piece of content, nobody's liking it. It's not getting any attention. And it's not achieving any results.”

One of the biggest reasons why this happens quite frequently is because your content doesn't possess any or all of these characteristics, which I call “MIDI”. Memorable, Informative, Distinctive, or Interesting.

Memorable stands for easy to remember. Make it special, make it different.

Informative means provide useful information, when you're asked to create content together. Give people something they can work with.

Distinctive is all about standing out in a crowd.

And interesting is, is as we would all understand here isn't just about catching attention but actually holding that attention for the period that it takes somebody to read or take on board the content that you're giving to them.

If your content doesn't have these MIDI characteristics, it's really like firing a gun with a blindfold on, it just never going to hit the target, it's going to take you all day long, you might get lucky. Now and again, you might get a little spiking attention. But you're not going to get consistent results, which is what this is all about.

So if you think that this is you and you're in a situation of this kind, it's gonna keep happening unless you make some big changes. So this is where my social media master plan sessions come in.

If you're really serious about getting this right, you're fed up with keeping missing the target over and over and over, I want you to email me at And I want you to put “Masterplan” in the title I'm gonna then send you a reply, it's got the deal in it. And that will explain how this all works.

So that's If you're fed up with getting no responses and no reactions and no results from the content that you're putting together. Send me an email, put “Masterplan” in the title and we'll send you the deal.


Posting new videos about social media marketing, social media advice and guidance. Subscribe and comment below with any tutorial you would like us to cover. 

Ian Mountford // Fit For Social // 

Experts in social media marketing – content production, strategy development, training and coaching 

Workshops / Speaker / Training / Coaching / Strategy / Learning / Content Marketing / Blogging / Videography / Content Strategy / B2B / B2C / Australia / Retail / Not For Profit / Professional Services 






No Comments

Post A Comment