17 May How Do You Solve Your Customers’ Problems?
How do you solve your customers' problems? If you don't tell your potential customers how you can help them and solve their problems, you'll find that they'll choose companies who do before they choose to work with you.
What's Your Why?
Simon Sinek is well known for the message that he puts out there which is: it's not what you do that's important, it's why you do it. This translates really well when it comes to Social Media and Marketing messages across the board for businesses of all kinds.
If you spend a lot of time telling people how fantastic your products and services are but don't explain to people how you solve their problems, it's very hard for them to know whether you're the right company to work with or not.
Explain to people how you solve their problems first and the chances of them actually understanding what you do and deciding whether or not you're right for them is significantly increased.
Use Social Media To Demonstrate How You Solve Your Customers Problems
The number of ways you can use Social Media to showcase your skills and expertise is endless. Creating amazing content on a consistent basis to reinforce your messages – your prospects will identify with your brand as ‘the one I need to get X or Y done'.
Case studies, reviews and testimonials are also excellent ways to ensure your prospects can learn from your existing clients' experiences before they decide to take the steps required to do business with you.
Demonstrate, using content, how you solve your customers' problems with consistency over time. Your marketing will create more direct enquiries from your ideal clients if you take this approach as they will start to self-select.
As they see more frequent content from your brand, your messages will stare to stick. And, when they are ready to buy, it's your brand name they will remember.