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Very interesting to see that people on LinkedIn are now reaching out to random new connections in order to grow a ‘following’. No thought to actually engage, just a desire to create a big following. One of these examples was the account of the CEO of...

This clip first featured in the monthly newsletter from my friends at FilePro and I give an introduction to my Long Term Conversion Formula for content strategy. Create Great Content To Stand Out From The Crowd Online from FilePro on Vimeo. # # # # # Fit For...

I've been using this formula with my clients and for my own content and it's really paying dividends by taking this approach. This is how it breaks down and i'll walk you through it below: Attention/Awareness + Trust = Sales It’s all about creating attention and awareness...

Peter Wade, owner of Leylandagreen, took the time to write this review of the work we have done together. Thanks Peter! "For some time now I have been playing around the edges of Instagram hoping to increase the number of page followers for a short term...

Happy New Year to everyone and I hope the first day back at the desk for many is going well! I wanted to share this clip from a panel I was part of at the SIMNA Christmas event talking about storytelling using social media for...

Clarissa Hughes from The Little Breathing Space wrote this great review of our work together over the last couple of months: "I found out about Ian and Fit for Social in a Facebook group. He had received a very favourable review from a group member and...

When you know what you want to be known for, it makes the creation of content so much easier. Ask yourself the question - "what do I want to be known for?" - and then make this the focus of your content at all times. Develop...