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If you're just pushing content at your audience and hoping that they will see it, you'll struggle to get the results you want. Our new Social Media Masterplan can help you solve this problem - find out more in this clip. Audio Transcription: Are you...

Owner Rachel Gleeson at the entrance to the fabulous Ivy Alley in Sydney's Hunters Hill. Of all the social networks, Instagram is perhaps the most frustrating when it comes to ‘like’ culture.  Likes are as abundant as confetti on a wedding day, while sales can be as competitive as...

There’s no point in investing in targeted Facebook ads linking to your website if people are going to be bamboozled when they arrive at the destination. The user experience, or UX, of your website is critical to capitalising on the time you put in to...

Every time I train for a marathon, I set mini goals along the way. And while surfing might be fun, there are probably better ways to train for my race! The same goes for social media. By setting clearly defined goals – and tracking your...

Very interesting to see that people on LinkedIn are now reaching out to random new connections in order to grow a ‘following’. No thought to actually engage, just a desire to create a big following. One of these examples was the account of the CEO of...

This clip first featured in the monthly newsletter from my friends at FilePro and I give an introduction to my Long Term Conversion Formula for content strategy. Create Great Content To Stand Out From The Crowd Online from FilePro on Vimeo. # # # # # Fit For...

I've been using this formula with my clients and for my own content and it's really paying dividends by taking this approach. This is how it breaks down and i'll walk you through it below: Attention/Awareness + Trust = Sales It’s all about creating attention and awareness...